Waiting in line, Cory Motto, center, and Bob Sandoval, right, of the WEL Companies fundraising team prepare to brave the frigid waters of the 10th Annual Green Bay Polar Plunge at The Watering Hole in Howard, Wis., Saturday, Feb. 27, 2010. Also waiting with the team is Tom Uher, left.
Members of the Kwik Trip team jump into the icy waters during the 10th Annual Green Bay Polar Plunge at The Watering Hole.
Nick Zerillo and daughter Sophia with team "What Was I Thinking?" make a beeline for the escape ladder after jumping in.