I always look for photos that will show the subject in a distinct place. Heritage Day is about music, it's about culture, and it's about the beginning of Octoberfest in Appleton.
In reality it's about 200 older citizens in lawn chairs listening to polka music in the waning hours of daylight.
This photo of Dorf Kapelle trumpeter Warren Wirth warming up his instrument before taking the stage in Houdini Plaza (I think) says all that needs to be said. The fall color palette sure helps.